How it works

From a confusing letter to a packet you send yourself

Here is every step, what it costs and what you get. You can stop after any step. Nothing is ever sent to your plan for you: you decide what goes out, and you send it.

Steps 1 to 4 are freeSee your deadline before you payNothing is sent for you

The walkthrough, step by step

The sample screens use one made-up case: an MRI of the lower back that an employer plan denied as "not medically necessary".

  1. FreeNo account needed

    Step 1: Decode your letter

    Upload your denial letter or EOB (the Explanation of Benefits your plan sends), or take a photo of it. We explain, in plain English, why the claim was denied, what the codes mean, which kind of plan you have, your deadline and your next step.

    • No ad trackers
    • Nothing goes to your plan or your doctor
    • Free help for your plan type, in every result
    Your denial, decodedRead
    • Reason: not medically necessary (code 50)
    • Plan: employer plan, self-funded
    • Deadline: March 14, 2027
    • Next step: ask for your claim file

    You have time

    140 days left to file your internal appeal.

    Sample screen: the decoder result Sample
  2. Free

    Step 2: Create an account and give consent

    To go further, create an account with your email. You sign in with a 6-digit code we email you, so there is no password to remember.

    Before we use the health information in your documents for a case, we ask for your consent, separately from the terms. You can withdraw it at any time.

    • Marketing email is off unless you turn it on
    • Delete a case or your whole account at any time

    Before we read your documents


    Sample screen: consent at sign-up Sample
  3. Free

    Step 3: Upload your documents

    Add the denial letter, the EOB, and anything else you have: the itemized bill if you want the audit, and your plan documents if they are handy. PDFs and phone photos both work.

    We show you everything we read. If we got something wrong, you fix it before anything is built on it.

    • Denial letter
      PDF, 2 pages
      Read
    • Explanation of Benefits
      2 photos (JPG)
      Read
    • Itemized bill
      Photo, uploading
      60%
    Sample screen: your documents Sample
  4. Free

    Step 4: Confirm your plan type and deadline

    Your plan type decides which appeal rules apply and how long you have. We fill it in from your letter and show the rule we used, with a link to it. You check it and confirm. If you change the date on the letter, the deadline updates.

    • Your full appeal route, step by step
    • Your plan documents can give you more time, never less

    Which rules apply to each plan type

    140days left
    Internal appeal deadline
    Sunday, March 14, 2027. Send by Friday, March 12, the last working day before it.
    Sample screen: plan and deadline Sample
  5. $49 or $79, one time

    Step 5: Pay once, if you want the packet

    Only now, after you have seen your route and deadline, do you decide whether to pay. Payment is one time, by card, through Stripe. There is no subscription and no share of anything you save.

    • Medicare, Medicare Advantage and Medicaid: we stop here and point you to free help. You are never asked to pay.

    Two options

    $49Appeal case
    $79Appeal + bill audit
    • Add the bill audit later for $30
    • Refund if the packet is incomplete or a deadline we worked out is wrong

    Full pricing

  6. Included

    Step 6: Gather evidence and send request letters

    We build a checklist for your denial reason: what you already have, and what to ask for. For a "not medically necessary" denial like the sample, that means your claim file, the criteria the plan used, and a letter from your doctor. We draft each request letter for you to send.

    Only your doctor can say a treatment is medically necessary. We draft the request; your doctor writes the letter.

    Employer plans under ERISA must give you free copies of the documents relevant to your claim: 29 CFR 2560.503-1(h)(2)(iii). Read the rule

    • Denial letter and EOB
      Uploaded
    • Claim file and the plan's criteria
      Request letter ready for Example Health Plan
      To send
    • Letter of medical necessity
      Request letter ready for Dr. [Doctor's name]
      To do
    Sample screen: evidence checklist Sample
  7. Included

    Step 7: Review and edit your packet

    Your appeal letter follows the route for your plan type and cites your claim details. Every sentence is yours to change. Details we filled in from your documents are marked, and before you download we point out anything still missing.

    1 thing to fill in

    Example Health Plan, Attention: Appeals
    Add the appeals address from your denial letter

    Re: Appeal of claim EX-0000-4471, member ID EXM-000-112-233

    I am writing to appeal the denial dated September 15, 2026 of my MRI of the lower back on August 20, 2026.

    Sample screen: your appeal letter Sample
  8. In the $79 optionOr add for $30

    Step 8: Check the bill, if you want to

    If you also have a bill, we compare the itemized bill with the EOB your plan sent for it, line by line. We flag possible duplicates, charges that are not on your EOB, and bills that may break the No Surprises Act. Then we draft the dispute letters and check whether the hospital's financial assistance program might apply.

    Bill audit2 lines to question
    Total billed
    $5,015.00
    EOB says you may owe
    $350.00
    Possible duplicate
    $1,450.00
    Not on your EOB
    $425.00
    Amount to question
    $1,875.00
    Sample screen: bill audit summary Sample
  9. Included

    Step 9: Download one PDF and send it yourself

    Everything comes in one PDF, in order. For UnitedHealthcare, Aetna and Cigna we show where and how to send it. For other plans, use the address or form named in your denial letter.

    You send it the way your letter says: by mail, fax or the plan's online form. Keep a copy, and note the date you sent it.

    In your PDF

    • A cover sheet with your claim details
    • Your appeal letter
    • Your request letters
    • A list of the evidence to attach

    Alongside it

    • Where to send it, for UnitedHealthcare, Aetna and Cigna
    • A calendar file with your deadlines
  10. Included

    Step 10: Reminders, and the next step if the plan says no

    If you turn reminders on, we email you 30, 14 and 3 days before your deadline, and you can add every date to your own calendar. When you hear back, tell us what the plan decided.

    If the plan says no again, your case shows the next step, usually an external review by an independent reviewer, with how to ask for it and by when. For self-funded employer plans, the step after that is court. You may want a lawyer for this step; legal aid can help.

    1. Packet downloaded
      October 25, 2026
    2. Reminder: 30 days left
      February 12, 2027
    3. Reminder: 14 days left
      February 28, 2027
    4. Reminder: 3 days left
      March 11, 2027
    5. Internal appeal deadline
      March 14, 2027
    Add to my calendar
    Sample screen: your reminders Sample

The rules we use

Which appeal rules apply to you

Your plan type sets the steps and the deadlines. These are the federal rules we work from, with the source for each. Your plan documents can give you more time, never less.

ACA rules

Individual, marketplace and fully insured employer plans

  1. 1
    Internal appeal to your plan
    File within 180 days of the denial. The plan decides within 30 days for care you have not had yet, or 60 days for care you already had.
    Source: HealthCare.gov
  2. 2
    External review
    Ask within 4 months of the plan's final denial. An independent reviewer decides within 45 days, or within 72 hours if the review is expedited (urgent). The decision is binding on the plan.
    Source: CMS

Rule: 45 CFR 147.136. Read the rule

ERISA rules

Employer plans, self-funded (ERISA)

  1. 1
    Internal appeal to your plan
    You have at least 180 days to appeal. You can ask for free copies of the documents relevant to your claim.
    Source: 29 CFR 2560.503-1
  2. 2
    External review
    If the plan says no again, you can ask for a federal external review.
    Source: US Department of Labor
  3. 3
    Court
    After that, you can sue under ERISA section 502(a). You may want a lawyer for this step; legal aid can help.
    Source: US Department of Labor

67% of covered workers were in self-funded plans in 2025. KFF Employer Health Benefits Survey

Medicare and Medicaid: free decoder and free help

These programs have their own appeal systems. We explain your letter for free and point you to people who help with them at no cost. We do not prepare paid packets for these plans.

Medicare Advantage

65 days to ask the plan to reconsider. If the plan still says no, the case goes to an Independent Review Entity automatically.

Source: CMS

Original Medicare

Five appeal levels. The first, a redetermination, must be asked for within 120 days.

Source: CMS

Medicaid managed care

60 days to appeal to the plan, which decides within 30 days. Then a state fair hearing, asked for within the 90 to 120 days the state sets, counted from the plan’s decision. Without a managed care plan, you ask the state for a fair hearing directly, within up to 90 days.

Source: 42 CFR 438.402(c)(2)(ii) 438.408(f)(2) 431.221(d)

What we are, and what we are not

AppealHaven is a document-preparation tool. It is not a law firm, an insurer or a medical provider, and it does not give legal or medical advice. You decide what to send, and you send it.

  • Explain your letter in plain English
  • Find the route and deadline your plan's rules set, and show the rule
  • Draft letters you review, edit and send
  • Remind you before each deadline
  • Act as your lawyer or representative
  • Tell you which treatment you need
  • Send anything or talk to your plan for you
  • Promise an outcome. No one honestly can.

Free help is out there too

Many states run a free consumer assistance program for insurance problems. Medicare and Medicaid members can get free one-on-one help. We point you to these in every result, whether you pay us or not.

Where to find free help

Start with step 1. It is free.

Upload your letter and see your deadline. You do not need an account, and nothing goes to your plan or your doctor.

Decode my letter, free